中国高等教育社会捐赠吸引力影响因素的实证分析

中国高等教育经费来源存在严重的结构失衡问题，为了拓宽筹资渠道、优化社会捐赠，建立健全社会支持的长效机制势在必行。选取社会捐赠以及其他变量相关信息公布较为全面的50所高校2011—2020年的数据展开实证研究，从高校自身的角度对社会捐赠吸引力影响因素进行分析，并提出相应的对策建议。     

Responsible Behavior of Irresponsible Companies: Air Pollution and Charitable Donations of Polluting Companies

The relationship between air pollution and charitable donations of companies has received little attention from academia. To make up for this defect, we use a regression discontinuity design based on the spatial discontinuity in air pollution created by China's winter heating policy in the north of Qinling Mountains–Huai River line to examine whether severe air pollution may cause polluting companies to make charitable donations. Our results consistently show that air pollution has a positive impact on the donations of polluting companies, regardless of whether the absolute donations, the relative donations, or the willingness to donate are used to measure donations. A series of robustness tests confirm that this relationship is causal. Furthermore, we find that under severe air pollution, the motivations of polluting companies to implement donation behaviors are to decrease the probability of environmental penalties, reduce environmental pollution costs, and decrease the extent to which air pollution affects company reputations.     

民营企业救济性捐赠与融资约束

以2016-2021 年中国沪深A 股上市公司为样本，从民营企业经营现金流水平的角度，研究民营企业救济性捐赠对融资约束的影响。研究结论表明：民营企业救济性捐赠会显著提高经营现金流水平，缓解资金压力。进一步分析表明，股权集中度高的民营企业以及在自然灾害严重的年份进行救济性捐赠的企业可以显著提高救济性捐赠对经营现金流水平的提升作用。扩展了企业捐赠的研究视角，为民营企业进行救济性捐赠提供一定参考与建议。     

企业捐赠与企业价值——基于捐赠动机的视角

近年来，随着企业社会责任意识的增强，企业的捐赠行为逐渐得到广泛关注，并对企业的经营管理产生影响。基于信号传递理论与委托代理理论，以 2008-2021 年 A 股上市公司为样本，对企业的捐赠动机进行区分，分析不同的捐赠方式对企业价值产生的影响是否存在差异。同时考察了股东性质和产权性质在企业捐赠与企业价值关系之间的作用。最后，进一步研究了媒体关注度和投资者关注度的作用机制。研究结论表明：企业公益性捐赠会显著促进企业价值的提高。从长期来看，企业救济性捐赠可以通过提高媒体关注度与投资者关注度对企业价值产生积极影响。研究结论揭示了在不同捐赠动机下，企业捐赠对于提高企业价值所产生的作用，不仅证实了企业履行社会责任在促进企业可持续发展中的重要作用，而且有助于企业积极进行慈善捐赠，对助力社会实现共同富裕目标具有实践意义。     

Charity advertising: A literature review and research agenda

The authors present an overview of the academic literature on charity advertising. Through systematically reviewing 63 empirical studies on charity advertising, a synthesis of the body of work is framed in a general model. Predominant antecedents in the charity advertising literature include various appeal tactics and victim portrayals. Research streams on moderators and mediators include various ad characteristics and audience characteristics. The audience's intentions to donate were the most used outcome variable. Recommendations for continuing theoretical advancement in the field are presented. Managerial implications are also presented. This literature review contributes a knowledge base to guide future charity advertising research.     

Recasting the “middle man:” the role of charities in the age of disintermediation

The number of people donating to charities is declining at a time when technology is enabling a proliferation of new ways of offering support—from crowdfunding to hacking commercial platforms like AirBnB for novel purposes. There is a risk that charities could lose their traditional position as a trusted intermediary between individuals who want to help and people who need their support. This paper offers some suggestions as to why disintermediated giving may, in some situations, offer a more attractive donor experience than traditional charitable giving and suggests some possible areas for further study.     

On teaching philanthropy

This commentary focuses on teaching philanthropy using an innovative pedagogy known as experiential philanthropy. Experiential philanthropy allows students to study social issues and nonprofit organizations and then make decisions about awarding funds to nonprofits working to address the social issues they learned about. The pedagogy is considered to be transformative for students across a variety of disciplines (e.g., business administration, marketing, public administration, and social work). In this commentary, I raise an important consideration for those who teach philanthropy using this pedagogy and I conclude by issuing a call to action.     

Developing a children's rights approach to fundraising with children in primary schools and the ethics of cultivating philanthropic citizenship

Fundraising literature predominantly focuses on adult donors, with limited literature addressing younger donors, particularly children, and virtually no discussion on the normative ethics which inform fundraising with children. Addressing this gap, this article examines the ethical dilemmas posed by the mainstreaming of charity fundraising in primary schools. Regardless of high levels of participation, research with primary school pupils shows that children's engagement in fundraising activities is often passive, with little decision making afforded to children. First, we question the ethics of passively engaging children in the fundraising relationship. Second, we question the role of fundraising more broadly in helping to cultivate children's philanthropic citizenship, suggesting that current fundraising mechanisms in schools are counter-intuitive to fostering long-term philanthropic engagement. We argue that by critically engaging children in the process of giving, children develop a deeper understanding of the cause areas that matter to them, which cultivates a longer-term commitment to philanthropy. This is potentially a different goal than that of many organisations involving schools in fundraising, where the focus is on incentivising transactional fundraising efforts aiming to raise as much money as possible and thus raises particular ethical challenges which must be considered. In this paper we draw on previous research and established frameworks for understanding philanthropic behaviour to explore the ethical challenges of fundraising with children in schools and present a pathway towards a more child-led, children's rights approach to fundraising in primary schools.